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How OU became
the Golden Grizzlies
When
Oakland University decided in 1997 to move its athletics program
from NCAA Division II to Division I, all aspects of the program
were examined, including its mascot, the Pioneers.
To make sure
its mascot was ready for big-time college athletics, the university
formed a 19-member universitywide Mascot Advisory Committee. The
committee was charged with determining desired attributes in an
athletic nickname and mascot and to come up with three names and
graphic images to pass along to the President's Cabinet for consideration.
The Mascot Advisory
Committee spent months working with a professional design firm
SME Design, one of the country's leading firms in creating sports
brand identities to suggest names, create designs and conduct
survey and focus-group testing.
Committee members,
representing faculty, staff and students, received hundreds of suggestions
and narrowed down the possibilities to three - the Golden Grizzlies,
Saber Cats and Pioneers.
Before becoming
the Golden Grizzlies, OU's nickname was the Pioneers and the unofficial
mascot was Pioneer
Pete. Pete started out in the 1950s as an aerospace pioneer,
but when a student drew a buckskin-clad Pioneer Pete, the image
stuck.
When looking
for a new mascot, the Mascot Advisory Committee established specific
criteria and Pioneers failed to measure up in many ways. The committee's
criteria included that the new mascot be animal-based, tough, unique,
have regional ties, be collegiate, have graphic potential and be
gender- and race-neutral. Pioneer Pete couldn't stand the test of
time. He was neither gender- nor race-neutral, a problem many students
wanted resolved.
Golden Grizzlies
met the committee's criteria and when logo images were created,
it quickly became the favorite choice among all groups tested.
"We are really
excited about the new name," OU Athletic Director Jack Mehl said
when the Golden Grizzlies mascot finally was selected by the President's
Cabinet on March 23, 1998. "It's original, it ties in directly with
our school colors, and it represents the new, aggressive nature
of our athletic program's move to Division I competition."
The "Grizz"
made its debut at OU's inaugural basketball game against Michigan
State University in the new athletics arena on Nov. 17, 1998.
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